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Well look at this: new kid on the book, Barnes & Noble's
Nook ereader, just surpassed Amazon
Kindle sales in March. Obviously the Nook is a bit newer than the Kindle and those who were going to buy a Kindle probably have already, but it also looks like B&N's retail network is also driving sales.
Digitimes reports that 53% of e-book readers shipped were Nooks while 1.43 million ereaders were sold in Q1 2010. They're estimating that total ereader sales will reach 11 million by year's end.